Nike is still doing what it's best at -- introducing innovative and cutting-edge products that continue to wow its customers. The company is also expanding its women's maternity wear collection and plans to increase its assortment of sizes for its kids wear division. Nike's latest release, the ZoomX Invincible Run, combines cushioning, stability, and fluid dynamics to create a shoe that promises to protect runners from injury and also improve running efficiency. And four years after Nike released its first self-lacing shoes, the company is now releasing new self-lacing Air Jordan shoes that allow the wearer to customize their fit and feel.
This stream of new footwear releases underscores Nike's commitment to refreshing its product portfolio and keeping one step ahead of its competition. Building up a strong member base is important for any brand, and Nike does this extremely well. Since the pandemic began, Nike has added more than 70 million new members globally. Donahoe also reports that buying member growth i.
Nike held its first-ever members days and offered exclusive merchandise and rewards for participation, resulting in high levels of engagement and strong sales conversion.
This constant engagement with customers will endear them to the brand and result in larger basket sizes over time, while the offer of rewards should incentivize members to continue buying digitally, thereby boosting digital sales further. Nike has shown that it still has what it takes to grow, despite one of the biggest crises humanity has faced in a century. I firmly believe that Nike's best days are still ahead. The company has successfully adopted an omnichannel retail strategy that includes its physical stores layered over with its online presence.
By establishing a strong connection to customers, the company can generate lasting loyalty, and the apps also make it easier for the company to do product launches and send through customized marketing and promotional materials. Nike's competitive moat remains as strong as ever, and it's a stock you should consider adding to your investment portfolio. Discounted offers are only available to new members. Aug 30, Aug 27, Aug 26, Aug 25, Aug 24, Aug 23, Aug 20, Aug 19, Aug 18, Aug 17, Aug 16, Aug 13, Aug 12, Aug 11, Aug 10, Aug 09, Aug 06, Aug 05, Aug 04, Aug 03, Aug 02, Jul 30, Jul 29, Jul 28, Jul 27, Jul 26, Jul 23, Jul 22, Jul 21, Jul 20, Jul 19, Jul 16, Jul 15, Jul 14, Jul 13, Jul 12, Jul 09, Many companies, including Nike, are attempting to take product distribution directly to their consumers since, according to Nike chief executive officer Mark Parker, retail consolidation has decelerated the overall market.
Randal Konik of investment-banking company Jefferies Group tells "Squawk on the Street" that for Nike, as a mostly "wholesale-oriented business model, it's going to take time and it's going to take a lot of choppiness in terms of [its distribution] fundamentals. As a sponsor to a number of high-profile sports teams, including those in the NFL and NBA , and with sneaker collaborations with top athletes like , though, others see potential for the stock's continued growth.
If you're just considering getting into stocks , experts advise beginning carefully. They also fluctuate with the market and eliminate the risk of picking individual stocks. Like this story?
0コメント