If you are thinking of launching a new product you should look at the customer reviews of your existing products. These will tell you a lot about your customers' preferences, expectations and pain points. What's particularly powerful for eCommerce sites are visual reviews - photos or videos that customers post alongside the text of their reviews. You can use tools like Pixlee, Yotpo, or Loox to collect and display visual reviews.
Another good way to find your customer's pain points is to ask your sales team. After all, your sales people are the ones that hear and have to respond to the objections of your prospects and customers, hence they are the most aware of what people are looking for in your products or services. Sit down and have a discussion with your sales team. If your marketing team interfaces directly with your customers you could also ask them for feedback.
It's super important to conduct a competitor analysis to analyze the competitor landscape, in any industry. That's how Netflix and Apple began, when they strove to make a product that's better and more innovative than the status quo. Identify where you are, what your market position is. Look at all your competitor products, their marketing mix, the type of promotion and media they publish, and their strategies. Identify the pain points that they are solving and ones that are still unresolved.
One strategy is to try to solve the same pain points just better. Another strategy is to go after pain points the remain unresolved, to create something that people haven't seen before. Source: ColumnFive. Another effective marketing technique is to use the STP framework. STP stands for segmenting, targeting, and positioning. Segmenting is where you divide the market into distinct groups or target market segments. Targeting is where you determine which customer segment you want to focus your marketing efforts on.
And positioning is the creation of the brand position, the marketing mix, and other various marketing strategies in order to appeal to your potential customers in your target market and try to influence them to make a purchase decision. The STP framework helps brands identify the types of marketing channels and strategies that will be required to successfully market their product or service to their customers.
That brings us to our next topic - creating a competitive analysis. This is a crucial step in the marketing strategy plan creation because this is where you will identify what differentiates your product or service from the competition.
You can do this through a simple SWOT analysis to determine your brand's strengths, weaknesses, opportunities and threats. Without this step it's going to be very difficult to create a product that provides unique value to the consumer and stays competitive with the market trends of the day.
So this analysis is crucial and this is how you go about it:. The first step of any competitive analysis is to find out who your competitors are. Find out all the different companies that have similar products and services. Look at their social media content, search in related or niche online communities, news mentions and product reviews. Now that you have a detailed list of all of your competitors it's time to categorize them.
Put them into different groups - primary, secondary, and tertiary competitors. This will help you get clarity on which of your competitors are directly competing with you and which ones you should focus on in your analysis. The next step of the competitive analysis is to find out all you can about each competitor.
Look at all the various social media pages, the content and the branding that they use on their site and email campaigns. This will give you a visual understanding of their brand positioning and how your product or service differs from theirs.
Be sure to check out their influencer marketing campaigns to see the kind of branded image that they try to portray online. Look at their display ads owned media and UGC earned media. This part is the more technical side of the branding audit. Use a tool like Ahrefs , SimilarWeb , or Alexa to check the keywords that each competitor ranks for and their various traffic channels.
This will give you the precise search terms that the user searches for and the specific needs that your competitors meet. For example, you might discover that a competitor is using a type of media or content that you're not using yet, or a traffic channel that you haven't expanded into.
This is super valuable information to have for your online marketing strategy. That means making business decisions about what are you delivering and to whom.
This is the actual hands-on experience prospects and customers have with your brand, and it can affect their perception about it the most. Use your values to make sure you walk the talk and implement what you said about yourself in your offering. Deciding on your target audience could change the way you present your brand and even the language you use to do it.
Use this model to map the different target audience groups that you have, and prioritize them accordingly in your audience analysis. This is not the only tool you need to characterize the people you are going to invest most of your marketing spend to reach out to. The second tool we recommend for you to use is defining your personas - or in other words, asking who is your ideal customer, your target customer, to the smallest details. Each stage represents a psychological state of mind of people until they reach a decision to take action.
You can use the needs that are listed below to create your marketing creative tools that will effectively move your persona to take action. Identifying your potential partners or collaborations is a critical step of reaching your ideal customer. It may be that there are online communities that already exist where your customers hang out.
It could be that you need to work with a distributor or get a marketing partner to help you reach them. This is a critical point to consider before you execute your inbound marketing strategy. Sometimes finding and working with the right partner could give you access and help you achieve 10X the results.
This could be through revenue sharing or an affiliate program. It could also be done by social networking at industry events or online conferences. Here are two brilliant brands that keep to their authentic brand strategy throughout their messaging:.
National Geographic know how to present stunning photography and help us discover the wonders of our world. They constantly keep the language they use on their ads paid and earned media to be aligned with these brand values. Now that you have defined your value proposition, your partners, and your creative assets and messaging it's time to select the right marketing channels for your marketing mix.
This is one of the most crucial steps of the process of creating your marketing strategy. Each digital marketing campaign will vary greatly based on the marketing channels that you'll pick. You need to select those marketing channels that fit your brand and your product. Let's cover a few of the main marketing channels and their best practices. Social media marketing is a vital part of any digital inbound marketing strategy and there are certainly a lot of things that you could do.
Also keep in mind that successful social media campaigns can help you get more traffic from search. Organic social media is used for the awareness stage, or the lead generation stage, of the marketing funnel while a Facebook ad is used for the last stage, or the conversion stage. There are a lot of various platforms and strategies you could use and it's important to pick the right channel for your product. Red Bull is a great example of a brand that has a brilliant social media marketing strategy.
They decided to create videos of athletes breaking world records and doing unthinkable things like jumping off airplanes and falling 23 miles and skiing down the Himalayas. To date, the Red Bull YouTube channel has garnered more than 10 million subscribers and more than 2. Ads are becoming more and more popular on social media platforms because the recent algorithm changes continue to favor them and decrease organic reach.
Pinterest, Facebook and Instagram are the most popular platforms for advertising. Social media advertising is just a subset of online advertising. Other digital advertising can include native advertising, Google ads, Google shopping, banner ads, and much more. Each ad requires thorough strategic planning to make sure that the messaging and creatives match your market segments to help attract new leads and retain current customers.
PS: that's our expertise, so don't be shy. Click here to get started. Working with influencers is one of the most lucrative marketing channels you could go into. That means that on average about half of your customers are going to be searching for influencer posts so it is essential that these people are recommending you and your product online. Now, influencer marketing is different than when your users post image of your product. Influencer shots are called paid media just like ad campaigns while user-generated content UGC is called earned media.
Set clear, realistic objectives. What are customers looking for? What are their needs? Which customers are the most profitable? How will I target the right potential customers? Are there groups that I can target effectively? What's the best way of communicating with them? Could I improve my customer service? This can be a low-cost way of gaining a competitive advantage over rivals, keeping customers, boosting sales and building a good reputation. Could changing my products or services increase sales and profitability?
Most products need to be continuously updated to maintain competitiveness. Could extending my product list or service provision meet existing customers' needs more effectively? Remember that selling to existing customers is generally more cost effective than continually trying to find new ones.
How will I price my product or service? Although prices need to be competitive, most businesses find that trying to compete on price alone is a poor strategy. What else are my customers interested in? Value for money? What is the best way of distributing and selling my products?
How can I best promote my products? Options might include advertising, direct marketing, exhibiting at trade fairs, PR or marketing on the web. How can I tell if my marketing is effective?
Check how your customers find out about your business. A small-scale trial can be a good way of testing a marketing strategy without committing to excessive costs. Approach a third party for feedback about your strategy - they may be able to spot any gaps or weaknesses that you can't see. Put your marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. Measure the effectiveness of what you do.
Be prepared to change things that aren't working. Making assumptions about what customers want. Ignoring the competition. Trying to compete on price alone. Money makes the world go round and, as such, the Price of your products is a big factor in the 4Ps of the Marketing Mix. However, do not purposely over-price your products.
Similarly, a low price tag suggests a budget item, which can give some customers the impression that your product is of low quality. Thus, it is important to value your product precisely based on its quality, longevity, and how it compares to its competitors.
One factor that will also impact the price of your products or services is supply and demand; how many units of your product exist and how many people actually want it? Supply can either be infinite, like a digital software product or limited and exclusive, like a Tesla car, for example.
Source: Lumen. Promotion refers to the marketing tactics that you employ to spread awareness of your products or services. Researching your target audience and the channels on which you are most likely to reach them is a crucial step in planning your promotional strategy.
Different demographic segments of the population will accept and respond to marketing in varying ways, times, and frequencies. Source: Acquire. Whatever tactics you choose, your promotional strategy should be omnichannel ; this means your promotional communications are consistent across all the channels where your brand interacts with potential and existing customers.
Every user touchpoint counts. As time moves forward, so too do marketing methods and the 4Ps. Trust is a huge part of whether or not a consumer chooses to purchase a product from your company. The physical evidence that we are referring to here is anything that proves your business is real and operating within the law. After all, no one wants to buy products from a company that seems shifty and is not secure. Physical evidence can range from invoices, order confirmations, and receipts to your physical stores, a social media presence, and a legitimate website.
Keep in mind that customer reviews are incredibly important within the modern market, and many consumers prefer to hear what your previous customers have to say about your products and services over your business's direct promotions. Make positive reviews easily accessible on your website and your social media profiles, and ensure that you reply to all negative reviews in a professional and timely manner.
Everyone from your CEO and sales representatives to your store clerks, warehouse packers, and delivery drivers are a representation of your brand as a whole. However, your employees can only do this with adequate training, leadership, recognition , and support from your side. Take care of your employees, and they will become promoters of your company. What steps are required to deliver your product or service to your customers?
Here, you must consider which activities, functions, and tasks must be completed, in what order, and what is required logistically to ensure that employees can complete these processes to a high standard. This may require investment in technologies such as CRM, logistics software , payment systems, etc. Understanding and consistently evaluating your company processes will allow you to identify roadblocks within your sales funnel and areas where you could streamline to improve your customer service experience.
An awareness of processing trends will help your business maximise your budgets and stay ahead of the competition. Do not be afraid to take risks and innovate with new platforms to ensure that you can deliver the best for your customers while still driving profitability for your business. The Startup Growth presented an overview example of how a digital marketing agency may formulate their marketing mix in terms of PPC pay-per-click services:.
Promotion — Run ads on Google Ads and send prospects to a custom landing page. People — Google Ads certified resources to work on client accounts. Processes — The steps needed to deliver the PPC service to the customer. Physical evidence — Send brochures, customer testimonials, company reviews, proposals.
The marketing mix is a useful guide for any business planning their marketing strategy. Each element is equally important as the next and requires a level of research to ensure the cumulative parts are as effective as possible.
Related reading: What is Marketing Mix Modelling? According to Neil Patel , digital marketing is:. In this definition, Patel places the initial implementation of digital marketing as far back as , with Guglielmo Marconi, who is said to have invented the radio. Another, more commonly accepted definition of digital marketing comes from Hubspot :. In this definition, they include examples of the primary digital tools and tactics that we know and love such as social media, sponsored advertising, email, push notifications, and content.
But digital marketing encompasses so much more than just these primary methods; each approach in itself has a multitude of forms, functions, and features that help to advance, elevate, and optimise your brand. Consider the 5 Ds of digital marketing :. So why has digital become such a dominant tactic in modern marketing? Simply, because of the relentless growth and prominence of the internet.
According to Statista , the number of internet users in was around 1. Research by Oberlo found that there are over 4. At this point in time, having an online presence is essential for any brand looking to see continued growth. Consumers now expect and rely on it; so having a website, a digital ad strategy, or even just a social media profile establishes to current and prospective consumers that, if nothing else, your brand is legitimate.
Source: Hubspot. Businesses use email marketing to communicate with their audiences. The function of email communication stretches further than simply product promotion. The types of emails that a business might focus on within their strategy include the likes of:.
Email marketing is super efficient because it enables you to easily segment your audience, meaning that you connect with the right people, in the right place, at the right time, and in the right way. You can fully personalise emails by creating specific lists, automating messages based on time, contact details, or contact behaviours, and you have the freedom and ability to design emails that are creative and on-brand. Retaining engagement and offering information via email is a great way to remind your customers of your presence, of your value, and it encourages loyalty.
And email marketing is shown to be one of the most popular and effective tools for growing your brand. A primary component of digital marketing is mobile marketing. When it comes to design, customisation, personalisation , formats, and functions, the options for general mobile marketing are varied and vast. Research by RescueTime found that the average person spends 3 hours and 15 minutes on their smartphone every day.
But what does this mean for marketers? Does it change anything? You better optimise it for mobile. Have you just created a digital ad? Do you post images on social media? You better optimise… Ok, you get the picture. With the number of smartphone users worldwide set to increase in the coming years, mobile marketing shows no signs of slowing down, so be sure to optimise in the right way and make mobile a key player in your marketing strategy.
Social media marketing sees brands using social networking platforms as an outreach tool with the primary focus being to connect with current consumers and prospects. Social media has become a fundamental feature for brands in recent years.
Its leading function is no longer just content sharing with the aim of generating traffic. It has evolved to become much, much more. These platforms now contain real, usable data; valuable information that brands can utilise in order to provide their audiences with content, messages, knowledge, and insights that are meaningful and highly personalised.
Brands can use social media analytics to focus on areas that specifically interest them and the market segments that they aim to target, i. Source: Lyfemarketing. Social media has also paved the way for a whole new avenue of advertising.
Due to the wealth and variety of data that social media enables businesses to gather and analyse, advertising can be automated, optimised, and highly targeted based on demographic , geographic , psychographic , and behavioural information. Like many forms of digital advertising, social media typically utilises a PPC method to increase traffic to websites, boost brand awareness, or promote specific products and services.
People no longer want to be pushed, prodded, and treated like nothing more than a sale. They want things that are meaningful, valuable, and relevant to them. According to the Content Marketing Institute :. Essentially, instead of pitching your products or services, you create and present content that is useful, educational, entertaining, enlightening or simply helps consumers to deal with an issue.
And more! Including the likes of white pages, books, and webinars. Ultimately, one of the most important things to consider when including content marketing into your strategy is relevancy; is this content relevant to your current and prospective audience? Content marketing is a great way to promote your brand and your offerings in a way that gives something back to your audience.
SEO is the process of optimising aspects of your website and content in order to increase the quality and quantity of targeted traffic your website receives. When you search for something on Google, Bing, Yahoo! According to Backlinko , websites and web pages are ranked by Google based on these 3 main factors:. This relates to the keywords that are used in your search. The search engine will rapidly explore the internet to find a piece of content that closely relates to your keywords.
But if you look just underneath your search, you will see that Google has produced 62,, results in 0. Search engines determine the authority of a website or piece of content based on authoritative indicators such as reviews, affiliate programs , and backlinks , i.
The scientific article will rank highly in Google due to its high-quality content and the number of backlinks it has within the text. Optimisation comes into play from the side of the website host, and there are a number of key areas to take into account when it comes to optimising your website or web page:.
You can use the likes of Google Keyword Planner to help you learn the average number of monthly searches for your keywords, the competition these keywords see on Google Search, and much more. Of course, as with most digital marketing practices, SEO is constantly evolving. The digitalisation of most businesses, and the amount of current consumers and prospects that now reside online, means that paid, digital advertising has flourished. Display advertising refers to digital advertisements that use text, imagery, gifs, video, or any kind of rich media.
The aesthetic nature of display ads demands attention from viewers and therefore encourages a target audience to take action, i. Display ads usually appear when people are consuming content. Take the likes of Forbes : if you click on an article by Forbes, you will notice an eye-catching banner ad at the top of the page. For some readers, this might be a little overwhelming - an excess of visual stimulation, which will encourage them to exit the page. However, for many readers, these aesthetically prominent ads prompt the desired result - a hasty click.
When it comes to understanding search ads, the clue is in the name: search ads occur on a search engine results page SERP. This means that they appear whenever someone actively enquires about a topic, looks for solutions, or searches for a brand, their products, or services via a search engine.
Often confused with retargeting, remarketing is a promotional technique that aims to re-engage consumers who have shown an interest in a product or service somewhere on the internet. Source: Outbrain. Research shows that the average CTR for native ads is between 0. They can be media-rich and also contain a CTA call-to-action which aims to prompt the user into making an action like revisiting the app or accessing a particular product, for example.
Most brands now use push notifications. If you have an app on your mobile phone, chances are that, as soon as you initially enter the app, you are told that the app would like to send you push notifications.
Essentially, push notifications are here to stay. This means they must have a great design, offer valuable content, and the messages must be relevant to the user. Traditional marketing essentially refers to any kind of marketing that doesn't reside online. This means television, radio, print media, direct mail, and referrals. Similar to digital marketing, traditional marketing is broad and each aspect encompasses a number of different and specific features.
For example, if you include television marketing in your strategy, the methods and intricacies of TV marketing will be entirely different from the likes of, say, print marketing. Print media refers to newspapers and magazines. In , Johannes Gutenberg invented the printing press, and with that, the production and distribution of news pages en-masse became possible. However, if you want to take it back even further, evidence of printing techniques have been recorded as early as B.
E , in ancient Mesopotamia, where clay tablets were used to imprint symbols and images that elicited meaning.
The same technique was used to create one of the most ancient epic stories known to literature, The Epic of Gilgamesh. Source: ResearchGate. But back to the present day. That being said, print is most certainly not dead.
Many newspapers and magazines are deciding to include digital in their strategies, offering both print media and digital copies of their content. But print alone still has the ability to positively impact your marketing efforts.
Research shows that newspaper ads are viewed for 2. Broadcast marketing is the process of utilising television and radio two well-known classics for promotion in your marketing strategy in order to increase viewers and listeners. That being said, research from Statista shows that the number of TV households increased by 1. Source: Statista. In order to successfully market using TV and radio, brands often collect and analyse demographic data and corresponding viewing data from their audiences.
Similar to any kind of market segmentation research, the data is collected via focus groups, surveys, interviews, etc. Brands today can still successfully utilise broadcast media in their strategies and see real, valuable results. As a marketing tactic, direct mail is still widely used. Direct mail is generally targeted as the information is sent to specific individuals or market segments.
Source: Marketing Charts. Not only is this bad for the consumer, who now has to get rid of something they never wanted or considered in the first place, but the money spent by the brand to design, print, and distribute the product has all been for nothing. Additionally, it can be far more difficult to analyse the success of direct mail compared to email, for example.
Nevertheless, with accurate segmentation and targeting, direct mail can be highly personalised, and tailored, and therefore be very valuable, to consumers which, in turn, is beneficial to the brand. Lastly, we come to referrals. Or 'word of mouth' WOM marketing - which we briefly touched on earlier in this article. WOM marketing relies on customers to spread the good word of the brand and its products and services.
This could mean a positive comment about a new range of gym shoes, or an artist on Spotify, or it could take the form of User Generated Content UGC. Whilst this is essentially free advertising, WOM is a marketing tactic that bears an array of pros and cons. Known to be one of the most powerful forms of promotion, WOM is considered as being far more effective than traditional media. This could come out of a promotion, social media campaign, or a celebrity endorsement, for example.
Referral marketing seems great, right? Sure, you can push out a campaign that speaks highly of your product, and you can put money towards great promotions to spur positive reactions but, at the end of the day, free speech is free speech, and with the unparalleled power of social media and review sites, it would be foolish for a brand to center their entire marketing strategy, and place all of their trust, in referral marketing.
That being said, as social creatures, we naturally share our experiences, especially when it comes to new purchases. So, for example, if a friend recommends a specific brand of hiking boots, you will likely take their recommendation over a TV advert from a large corporation.
Incorporating marketing automation into your marketing strategy can bring more leads, conversions, and sales, all with less work. Source: Invespcro. But generally speaking, most platforms are designed to help marketers capture leads, develop relationships, and move prospects further down the sales funnel in bulk. Marketers commonly employ automation for use in their email marketing campaigns, social media scheduling, lead nurturing, multi-channel marketing , and online advertising.
Just imagine setting up an automated email marketing campaign whereby all actions are automatically triggered and executed. Now, instead of spending your day manually completing day-to-day tasks, you can focus your energy on driving strategy. By no means does marketing automation turn your brand into a robot. It simply allows you to scale your efforts in order to build relationships with multiple prospects across multiple channels, providing them with high quality, consistent experiences.
Plus, with proper segmentation, an automation tool will ensure that you are providing relevant content, to the right prospect, in the right place, and at the right time.
Check out the graphic below to get an overview of the benefits that having a marketing automation strategy in place would bring to your overall business, marketing, and sales team:. Source: VentureHarbour. With marketing automation, marketers have found easy ways to carry out repetitive tasks. However, the introduction of machine learning and artificial intelligence AI has taken this to a whole new level thanks to predictive analytics and personalisation engines.
With AI, marketing automation is now more human. Machine learning involves algorithms that can leverage data to make decisions for itself, as well as being able to continually learn without any human input and adjust actions based on that learning. How smart it becomes depends largely on the amount of data the machine is provided. Here are a few examples of where AI can be applied effectively in marketing:.
With marketing tools that support AI in place, you can get even more out of your automation strategy and help to shorten the entire sales cycle as you motivate your target audience to take the desired action sooner.
An AI-enabled marketer can reach every customer at the right time, knows the best audience for every campaign, and delivers the perfect content for every customer. After a long and arduous journey, you have reached the peak of marketing strategy - the sale. The biggest mistake that you can make as a marketer is believing that the point of sale is the end of your relationship with a customer.
In fact, the sale is just the beginning… Play your cards right and you could nurture one sale into a life-long, loyal, and profitable, brand-customer relationship.
Customer retention is a process of dedicating resources to ensure first-time customers return to your business to make repeat purchases, continue their subscription, upgrade their service package, etc. The ability of a company to retain its customers is measured over a predetermined period of time, i. Depending on what industry you operate within and the goods or services you offer, the tactics which your business deploys to retain customers will be different. Ultimately, the goal of customer retention is to maximise the lifetime value and profitability of each customer.
To calculate your current retention rate, first pick a time period which you will define retention by. Then, follow the formula below:. Average Order Value: determine how much money customers are spending in your store per transaction. Source: Brightback. The level of customer retention activity your business performs will vary depending on where your business is in its lifecycle.
Source: Shopify. There are 3 main reasons why retention is an important factor for any business with customers:. Customer acquisition is expensive and competitive; you have to spend a lot of money to even get your products in front of your customers.
Pure and simple, focusing time and effort on your customer retention strategy will use your budget more efficiently and effectively. There are several reasons why returning customers drive profitability:. A big focus of your retention activities will be creating an enjoyable experience for your customer. Each touchpoint they have with your business should be easy, from when they first browse your website or store to when they make a purchase, then during onboarding and beyond.
Enjoyable experiences are important to customer retention for two reasons, the first being obvious: they make your customers want to return to your business for repeat purchases. The second reason is more nuanced; enjoyable experiences create emotional connections, they make us happy, loyal, and, well… chatty with our friends and family. To put it technically: GDPR impacts the way we store, access, record, and control data. Any data collection must be transparent , meaning that the data subjects must be aware that their data is being collected, have open access to view what data is held on them, and remove the data controllers right to it at any time.
This focus on data accountability means that data centralisation becomes imperative - no more silos of data on random spreadsheets and lost documents! Unifying all your data on a CRM system is a must to comply with these regulations. GDPR also restricted the amount of data you can ask any, one user for in order to qualify them as a lead - this is known as data minimisation.
The data you collect must be adequate, relevant, and limited to what is necessary. GDPR was enacted to give consumers back the control of their personal data and the privacy which they felt had been lost. As a result of the publicity surrounding GDPR and the mass scramble felt by brands to bring their practices in line with the regulations, consumers became acutely aware of their new rights.
So, flaunting the new GDPR rules will not sit right with customers today and could not only lose their custom but could see you reported and hit with a hefty fine! The final step after planning and implementing a marketing strategy is to measure its results. In this day and age, we have the huge advantage of having access to a wide variety of customer data and analytics that we can use to analyse marketing strategy performance and assist any future decisions.
Previously, marketers had been taking a shot in the dark. It was simply impossible unless you point-blank asked to be sure where any of your leads came from. If you were simultaneously running both a billboard campaign alongside a radio advertisement, it was likely that you would never know which pulled in more leads than the other.
For example, with Google Ads, you get quick access to all marketing analytics such as how many people have seen your ads, clicked on them, visited your website, and even called you. By having a clear overview of how your ads are performing you can tweak or pause them at any time you like. Keeping a close eye on your key performance indicators KPIs is an important part of your overall strategy as it allows marketers to be much more efficient and make better use of their marketing budget.
In order to get the most out of your marketing analytics, you need to make sure you choose the right KPIs to measure. When it comes to evaluating the success of your marketing strategy you need to choose the KPIs that are most in-line with your business goals. To get you started, here are 5 KPIs that every marketer should be measuring :. Your number one KPI. This involves whether or not the sales you make are exceeding the cost of your marketing strategy.
How much is it costing you on average to generate one lead as a result of your marketing efforts? This metric involves tracking all website activity, including how many visitors your website received, where they came from, the pages they viewed, bounce rate, etc.
The true test of your content marketing efforts is by looking at how many leads it generates as a result. How are the forms on your landing pages performing? What is the percentage of reputable MQLs marketing qualified leads? How many leads are you getting from social media networks such as Facebook, Instagram, LinkedIn, Twitter, etc.? What sort of posts generate the most engagement?
These 5 KPIs are just a skim off the surface when it comes to the true potential of marketing analytics. With data behind you, any decision you make as a result has a much higher chance of success in comparison to guesswork. Investing time into your analytics strategy will allow you to prove that your efforts are delivering high-quality leads that convert into sales. There are a number of factors that we have touched on throughout this guide that must be considered.
From establishing your target audience, right through to developing strategies for customer retention and marketing strategy analysis, the entire process will require extensive research, planning, patience, creativity, and passion.
As we discussed at the beginning, your marketing strategy should be repeatable, and scalable in order to have the best chances of success. With a company-wide strategy in place, everyone remains on the same page as to the steps that need to be taken to reach the pre-defined goals and objectives of the organisation. As a marketer, you can focus your efforts on ways to improve the strategy and make it work, rather than worry each month about what the strategy is going to be.
A marketing strategy plan will help you to develop an edge over your competitors as it will highlight each and every step you need to take to improve your business. It also provides you with the opportunity to build a tight-knit relationship with your customers, giving you insight into different ways to adapt your product or service to better meet their needs. Every marketing strategy is different.
However, the overall purpose of any great strategy is to map out the steps you're going to take to achieve your desired goals. Whether you want to understand your audience behaviour or send campaigns across multiple platforms based on that behaviour, Hurree has a solution for you. Market Strategy. Having a great marketing strategy in place is key to the success of any business. Without a marketing strategy, you lack focus. And without focus, you will, quite simply, fail to reach any of the goals and objectives that you have set.
Failure to plan is planning to fail. Marketing Strategy vs Marketing Campaign When it comes to marketing, there can be some confusion over the difference between a marketing strategy and a marketing campaign. The Importance Of A Repeatable Marketing Strategy Whilst your marketing strategy might require regular adjustments or tweaks, it provides you with a template of where to start and makes it easier to see similar or improved results from each campaign without having to completely reinvent the wheel.
The Importance of a Scalable Marketing Strategy Once you have a solid marketing strategy in place that is repeatable, you can now also use it for scale. Taking this back to your marketing strategy Target Audience.
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