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Email required. By signing up, you agree to our Privacy Notice and European users agree to the data transfer policy. Loading comments Share this story Twitter Facebook. More customers are also holding onto their phone for longer, with Apple providing software upgrades for longer than two years. Similar to revenue, iPhone sales saw enormous growth between Sales peaked at , with a steady decline of 14 percent from to This decline is mostly due to increased competition in China by Xiaomi and Huawei.
Note: Apple stopped reporting iPhone sales in Q4 All values afterwards are estimates. Sales of the iPhone have fallen each year since in China, from a high of Apple has not been able to break into other fast-growing countries, such as Brazil, India, Mexico or Pakistan, due to the cost of their recent devices.
Even though Apple device sales have stagnated in the past few years, it has added more active iPhone users every year. Apple has switched its focus to services and other long-term revenue sources, as customers keep their phones for longer. However, at million units, Apple will have to find new markets to add more active units.
Since then, Apple has struggled to entice new customers and iPad owners typically hold onto their device for more than three years. Apple saw an impressive 57 percent increase in iPad sales last year, primarily due to the coronavirus pandemic. This was not enough to reach the peak, however it reverses four years of sales in the million range. Note: Apple stopped reporting iPad sales in Q4 Apple does not break out its other categories, making it difficult to determine how much revenue each product is generating.
However, we know Watch, AirPods and Beats are the three key products in this segment. Apple has seen percent growth in this segment since it bundled together all of its other hardware segments. Since it launched in , Apple Watch has led the smartwatch market with over 50 percent market share in There has been double digit growth since According to Strategy Analytics, Apple Watch saw a 40 percent increase in sales between and AirPods have become a significant business for Apple, with over million sales in In comparison to AirPods, HomePod has seen limited success.
Apple sits far behind Amazon and Google in units sold, although the launch of the HomePod Mini has made some inroads, responsible for most of the 4. Apple has been rather inactive in the smart TV market as well, of which Roku and Amazon control the majority of sales in the US and Europe.
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