Personal Finance. Querido Dinero Nov 10, Prepare to Succeed. Querido Dinero Nov 8, Jessica Thomas Oct 14, Latest on Entrepreneur. Entrepreneurship Calls. Mark Vickery Nov 11, Eric Hanson Nov 11, Rebranding can offer the stimulation your business needs to create new growth in an ever-evolving market.
As you grow your business, your capabilities may begin to directly contend with those of your industry competitors. Rebranding your company to have its own voice, look, and feel will help establish your business as an industry leader with a personality that appeals to your audience.
Rebranding has one simple goal: to keep your brand current. Design trends play a major role in how potential or current customers perceive your company and all it has to offer.
Ensuring that your look is always ahead of the curve shows your customers that you pay attention to the trends within your industry. The benefits of rebranding will not only impact your overall inbound strategy, but they'll make your company more profitable. Reaching new potential clients, standing out from your competitors, showcasing your expertise, and expanding the influence and reach of your products and services are all effective ways to increase your profits just by giving your brand and new look.
To start your website rebrand off on the right track, check out these resources for helpful tips and guided information:. I am an Iowa native and love cheering on the Cyclones. Some activities I enjoy are playing slow pitch softball, eating pizza, and drinking craft beer. Sometimes the branding of your business can look very similar to that of a close competitor, so your potential customers may struggle to tell the difference. Advances in technology may mean that your business operates in a very different way when it first set out.
For example, you may have become more of an online business, this can affect the brand and how it is perceived.
You might want to consider animating your logo or simplifying it for use on your website designs and across social media. Your product or services audience will change over time. A rebranding exercise can help you to reach out and connect with new customers.
This might not mean a change of logo and creative, it might be more strategic, looking at your core values, messages and how you communicate.
Slack recently rebranded due to their old logo causing issues when it was used across different media. This is a good example of a rebrand to make your branding more consistent and easy to use. The key benefit of any rebranding project should be to boost your bottom line.
Reviving a waining brand can have a huge benefit to your profit. The amount of difference you want to create should also be considered in the budget you have for the project. If any of the above sound familiar then you might want to consider a rebrand. If so, there are a few things that you should consider…. A rebrand could be as simple as developing a new strapline for the business, or it could be a revamp of the logo, keeping some familiar styling that customers associate with the brand.
It may be a larger project involving a change of name, logo and involving all marketing material online and offline. The key is to plan, research and consider a number of factors including at the very least what will your customers think of a rebrand, the benefits of rebranding can be pretty considerable if carried out with diligence and care.
If you are considering rebranding your business or product, we can help you at every stage of the project — from the initial planning to the final roll-out.
Get in touch on or complete the form below. Large or small, startup or established, commercial or non-profit, a successful rebranding project should deliver significant benefits.
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